Check out Apple’s iBeacon at macys in NYC and SF:
It’s a marketing innovation that could become more common place. I wonder if at some point it could reduce staffing necessary to roam the sales floors and to ring up the customers? Depending on the customers’ willingness to adopt the phone-store interaction is a key factor.
I complete much of my shopping experience before even setting foot in the store (e.g., online research of comparables such as price, reviews, availability) so the jump for me would be easy. The potential issue is that after the newness factor wears off would I still keep it on? Probably not, since I would still probably do a lot of my research before going to the store.
UNLESS, there was some true value in getting the NFC sales pitch. Maybe say deep discounts on products or maybe at holiday time when I want to just find the discounted product before it sells out. (Whoa, the holidays could be ridiculous! Better have a full charge!)
It’ll be interesting. The retailers have already brought the store to the customers via the internet, and now they’re connecting that phone experience interactively with the store.
We’ll see what happens.